Bodygame has since its inception advocated the idea of re-use, re-cycle and going back to basics.
We were ecstatic to find out that Adidas in conjunction with Parley has come up with the concept of recycling the plastic waste from our oceans by creating innovative footwear. The 3D-printed Ocean Plastic shoe midsole, which is made from recycled polyamide and gill-net content and an upper made with recycled ocean plastic content, is not only aesthetically pleasing, but a leading concept in recycling and ending ocean pollution.
Eric Liedtke (Adidas Group Executive Board Member responsible for Global Brands said, “World leaders forging an agreement is wonderful, but we shouldn’t need to be told to do the right thing. The industry can’t afford to wait for directions any longer. Together with the network of Parley for the Oceans we have started taking action and creating new sustainable materials and innovations for athletes. The 3D-printed Ocean Plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason to be of what we create,”
London-based designer Alexander Taylor designed the shoes, which use Adidas’s existing manufacturing processes. Taylor said: “This project triggered a new way for me to work and imagine how my studio could adapt and evolve in the future. A designer can be the agitator and the agent for change. He must be entrepreneurial in spirit, seeking out collaborators to reach amazing solutions that outperform and offer truly viable alternatives to current methods,”
Adidas supports Parley for the Oceans in its education and communication efforts, as well as its comprehensive Ocean Plastic Program (A.I.R., Avoid, Intercept, and Redesign) that intends to end plastic pollution of the oceans.
In a world first, a shoe with an upper made entirely of yarns and filaments reclaimed and recycled from ocean waste and illegal deep-sea gillnets was showcased at United Nations headquarters when Adidas and Parley celebrated their partnership before the 3D Printed designed shoe was showcased.
In the original article (WORDS Malibongwe Tyilo IMAGES adidas VIDEO adidas on YouTube) there was even mention of a competition where a pair of only 50 available pairs may be up for grabs until the end of July.
For more on this incredible innovation visit their website and read the full article at http://www.visi.co.za/adidas-and-paley-ocean-plastic-shoes/